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Research papers

The New Marketing Renaissance

Is content still king? It is widely recognised that a well-defined media strategy is not enough to be effective. The message needs to be delivered via creative content that grabs a consumer?s attention, to build favourable brand associations that...

Catalogue: Congress 2023
Authors: Karin Haglund, Cajsa Wiren, Oliver Engist, Hugo Englund, Thomas Berthelsen
September 27, 2023
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Citation

Haglund, Wiren, Engist, Englund and Berthelsen (2023a, September 27). The New Marketing Renaissance. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-new-marketing-renaissance


Magazines

Research World (November-December 2018)

This issue celebrates and examines the role of qualitative research in our vast panoply of insights tools and approaches. There is much tocelebrate, not least that qualitative has been perhaps even more adaptive to new approaches and technologies...

Catalogue: Research World 2018
Author: ESOMAR B.V.
December 1, 2018
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Citation

B.V., E. (2018a, December 01). Research World (November-December 2018). ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/research-world-november-december-2018-


Research papers

Exploring the use of visuals in the delivery of research data

This paper will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.

Catalogue: Congress 2015: Revelations
Authors: Jon Puleston, Adam Frost, Tobias Sturt
October 1, 2015
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Citation

Puleston, Frost and Sturt (2015a, October 01). Exploring the use of visuals in the delivery of research data. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/exploring-the-use-of-visuals-in-the-delivery-of-research-data


Research papers

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big
Authors: Filip De Boeck, Joeri Van den Bergh, Stefano Tabogo, Alice Merlo, Annelies Verhaeghe
Company: InSites Consulting
September 26, 2013
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Citation

De Boeck, Van den Bergh, Tabogo, Merlo and Verhaeghe (2013a, September 26). The art of research. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-art-of-research-8079


Research papers

The art of research narratives

There will be critical changes in the communication of research data over the next five to ten years, as corporations place increased value on successful research transfer.Entertainment methods of 'visual storytelling' will gather momentum as an...

Catalogue: Congress 2006: Foresight
Authors: Alec Bernstein, Laura Robin, Monika Zych
Company: BMW Group
June 15, 2006
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Citation

Bernstein, Robin and Zych (2006a, June 15). The art of research narratives. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-art-of-research-narratives


Research papers

The art of research narratives

There will be critical changes in the communication of research data over the next five to ten years, as corporations place increased value on successful research transfer.Entertainment methods of 'visual storytelling' will gather momentum as an...

Catalogue: Consumer Insights 2005
Authors: Alec Bernstein, Laura Robin, Monika Zych
Company: BMW Group
November 15, 2005
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Citation

Bernstein, Robin and Zych (2005a, November 15). The art of research narratives. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-art-of-research-narratives-6823


Magazines

Revue Française du Marketing (Février 2004)

Le marketing sensoriel peut se définir comme un «ensemble de variables d'actionscontrôlées par le producteur et/ou le distributeur pour créer, autour duproduit ou du service, une atmosphère multi-sensorielle spécifique, soit...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2004
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Citation

, A. (2004a, February 01). Revue Française du Marketing (Février 2004). ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-f-vrier-2004-